A new spin on an antiquated philosophy, the cobbler’s children have no shoes. This saying has been referenced as a biblical passage and stands well suited as a description of how I have marketed my own business. Considering these two interpretations:
While taking care of the needs of my client, I am not always good at attending to my own company needs.
I haven’t had the time or energy to devote to the well-being of my own company.
Regardless of the explanation, it stands as fact. I have historically put Social Butterfly’s needs on a back burner. Recently, one of my clients suggested that I put more effort into the marketing of Social Butterfly, implying, “You put so much effort into my business, yet you do so little for your own.” It was a reliable observation and one I value as I move into a new arena of business.
The fact is, since 2013, my clients have found me through referrals, at a pace which was frankly, unexpected. Now, with some pause between jobs, I find myself with the time, energy, and motivation to do what is best for me so that I can offer you unparalleled service.
Much like the monotonous instruction received on every single flight we take, to put our oxygen mask on first to better enable us to help others.