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Social Etiquette: Detach the Personal and the Professional

Do you use your personal page as your brand? Do you aspire to add character to your business with a personal touch and not be bland in your online presence? In other words, have you been trying to associate your personal channels with your business channels by commenting and sharing between accounts?

This is a precarious path that I caution against, as it can draw controversy to your brand if you produce the fury of the public on your personal account. This is particularly true in our current national climate.

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