At Social Butterfly Digital, I work with all kinds of business owners—tattoo artists, hospice teams, estheticians, bookkeepers, dog breeders. No matter the industry, one truth shows up every time: you're not the hero of your business story—your client is. When you center your messaging around their needs and experiences, you create real connection. That’s where the magic (and the marketing) happens.

Starting in July 2025, Instagram content is stepping out of the scroll and into the search bar. That's right—your public business and...

Let's be honest—sometimes, social media trends can feel more like a chore than a vibe. But every once in a while, the digital cosmos...