What Not to Do on Social Media

How to Keep It Cool (and Professional) Online

Here are a few tips to consider before you tweet in heat or unload on your audience. In a world where your digital presence is part of your brand, a careless post can cost you followers, clients, or even relationships. I'm not here to preach—just offering the same advice I give myself.

Before you post, consider these:

1. Never complain about your boss or work issues

It's simply not worth it. This is especially important if you're connected to coworkers online. Don't be that person who vents about a rough day only to have HR screenshot it. Keep it classy and professional. Work drama should stay off the feed.

2. Don't vent about family or friends

Moms know everything. Even if you aren't naming names, you can't fool family—or those closest to you. Alluding to someone with a vague status update rarely ends well. Pick up the phone or go for a walk. Some conversations still warrant taking place face-to-face.

3. Never go social when you're angry

Heat-of-the-moment posting almost always leads to regret. Whether it's personal drama, political rage, or a customer service nightmare, pause and reflect. Breathe. Sleep on it. Not everything needs to be shared in real-time—especially when you're passionate about it.

4. Watch the Political/My Stance Rants

You have a right to your views—but how you present them matters. Persistent political acrimony, one-sided aggression, or dehumanizing language can alienate your audience and divert real conversation. Ask yourself: Is this helpful? Is this respectful? Will it really make a difference?

And here's where I land: I have opinions. Do I need to be a keyboard vigilante or virtue signaler? Nope. Not even a little bit. I like my sanity—or my quiet insanity—very much, thank you. There are better ways to influence the world than going full caps-lock in a comment thread.

5. Don't air your customer service grievances

If you're unhappy with a product or experience, please get in touch with the company directly through their official channels. Posting about it publicly often comes off as dramatic or demanding, and it's not a good look—especially if you're a business owner yourself. Handle things with class and protect your reputation as well.

Bottom line?

The Golden Rule applies. Respect others. Respect yourself. Don't sacrifice your peace, professionalism, or personal brand for a moment of venting. You don't need to be the loudest voice in the room to have an impact—and sometimes, the best action to take is no action.