Is Pinterest Still Worth It in 2025? Absolutely—Here's Why

With so many platforms competing for our attention, it's fair to wonder: Is Pinterest still worth it for marketing in 2025? The short answer? Yes. The slightly longer answer? It's more powerful than ever—if you know how to use it.

Pinterest: Not Just a Pretty Place

Pinterest has officially moved beyond DIY mood boards and recipe saves. In 2025, it's a full-fledged visual search engine with more than 570 million monthly users. The biggest shift? Gen Z is showing up—and shopping. From fantasy weddings to boho home renovations, they're pinning with purpose.

This platform isn't just about inspiration anymore—it's about action. With integrated e-commerce tools, affiliate content, and idea pins that behave like mini blogs, Pinterest is quietly evolving into one of the most powerful discovery tools online.

What's Working on Pinterest in 2025?

Let's break it down:

1. Shoppable Pins Are Converting

If you sell products or services, you need to be using Shoppable Pins. They allow users to explore, save, and buy—all without leaving the platform. It's a subtle but powerful call to action built right into the browsing experience.

2. Idea Pins & Short Video

Pinterest has leaned into short-form video, but in a much calmer, content-forward way than TikTok. Think tutorials, styling tips, before-and-after reels, or step-by-step guides. Idea Pins are searchable, evergreen, and engagement-friendly.

3. Niche Content Is Thriving

From "Martha Stewart-core" to "nature bathing" and "castlecore aesthetics," niche trends are exploding. Pinterest makes it easy to find your people, especially if you speak their visual language.

4. Keyword-Rich, Evergreen Content

Pinterest is built for search. Optimize your boards and pins with the same intentionality you'd use on a blog. Think: "boho wedding centerpieces" or "tattoo aftercare for sensitive skin." Specific > generic.

5. Affiliate Integration with LTK and Influencers

Pinterest now integrates with influencer platforms like LTK, making it easy to mix style, shoppable links, and curated content. Perfect for creators and brands alike.

Should You Be on Pinterest?

If your business is:

• Visually-driven (think tattoos, estheticians, fashion, interiors, weddings)

• Product-based (physical or digital)

• Lifestyle-oriented (mental wellness, sustainable living, parenting, etc.)

• Focused on evergreen content

Pinterest should absolutely be part of your strategy.

Final Thoughts: Pinterest Isn't "Social"—It's Search

Unlike Instagram or TikTok, Pinterest doesn't rely on constant content creation. It's slower, quieter, and longer-lasting. One good Pin can bring traffic for months.

So, no, you don't need to be on every platform. But if you want to show up where people are actively looking for ideas, inspiration, and solutions?

Pinterest is still one of your smartest plays in 2025.