Social media has proven to be one of the most successful tools out there for digital marketing. Options range from free accounts to paid promotions, social media is an optimal way to boost the visibility of your brand and gain a loyal fan base of followers.
However, not every small business needs to engage in each and every social media channel. What is relevant for a candy store, will not be applicable for a Realtor. Take a look at this infographic to learn more:
My rule of thumb is if you are going to choose even one channel to promote your business, do it. Don't start an online presence and let it go stagnant. Not having any social media is better than having channels adorned with outdated posts.
Keep it real. Keep it fresh. Hire a social media manager to assist you!