I'm not going to lie, LinkedIn has long been one of my least favorite social media platforms. I'm not even sure why. Maybe it just hasn't always been as "fun" as the other channels? Perhaps the competition seems harsh on this site that boasts professional resumes and suits? Could it be as simple as the features being all business and less party?
That is all about to change. If you've been working from home for the past six months with no end in sight, it is time to shed the pajamas, get fully dressed, and jump into your first LinkedIn story.
Today marks my last day of the duration at my full-time job as a Marketing & Logistics Project Coordinator for Montana Gift Corral. I have loved the people on this team of creative, hard-working, and fun folks. It's been a casual, jovial, and professional experience. That said, this departure also means I have been diligently building my own story for the past few months through social platforms, LinkedIn included. I am embracing it for all that it is when it comes to making solid connections as I jump full time into my business as a digital marketer, social media manager, and content creator; Social Butterfly, LLC.
With half a billion people using Instagram Stories every single day, it’s clear that Stories are an important channel for brands. Is LinkedIn bound for the same success? That remains to be seen. There is already a hearty amount of criticism in the news; many marketers and corporate types aren't convinced that a so-called professional channel should be trying to impersonate Facebook, Instagram, or Snapchat.
Personally, I am looking forward to watching the rollout of LinkedIn stories and plan to embrace the challenge, despite the negativity. Honestly, it only takes one good connection to change the pace of your business. That alone seems worth the effort and potential networking opportunities.